With the tablet market being overshadowed by the Apple iPad, many companies have lost hope in building a competitive tablet. Motorola and Samsung have both put out opposing products, but they have fallen significantly short. Amazon just released the plans to the colored Kindle, which many think may stand up to the iPad. Analysts are not as positive towards this new tablet. Some pointed out the statistic that some companies took three months to ship the same amount as Apple does in three days. This statistic, although daunting to some, has not seemed to faze the officials from Kindle. The first generation of Kindle was released at a poor time in the holiday season, but still sold out of stock for five months. Some expect that if released at a more strategic time, the Kindle can have a large potential.
This is important to the industry, because many analysts think that this vastly differing strategy from Apple may have a strong outcome. When asked to comment, Apple denied to make a statement about their new found competition. This could bring a huge battle of hardware and software to the table in the near future.