http://money.cnn.com/2011/09/13/technology/microsoft_build_windows_8/index.htm
This article on the upcoming release of Windows 8 by Microsoft directly relates to the drive of revenue growth within the computer hardware and software industry. The article elaborates on the functions of the new Windows 8 software and more importantly, how it will rival demand and sales of its leading competitor Apple. As technology becomes more and more advanced consumers are constantly demanding increased efficiency as well as new, innovate forms of computer software and hardware. Producers within the industry face the unique challenge of not only physically producing their desired amount of units, but must also race against both the clock and their competitors to creatively implement the latest technology within their software.
Manufactures such as Apple have had tremendous success accomplishing this goal with products such as the IPad, resulting in record-breaking sales (http://money.cnn.com) and in turn tremendous profits. Microsoft feels confident that their new software, Windows 8, combines the “full PC experience and the on the go tablet-like experience” that consumers are currently looking for. Microsoft claims their newest release will rival the recent success of Apple’s “tablet” products, as Apple currently does not have a product on the market that is able to provide the unique experience Microsoft describes as so notable and in demand by consumers. If Windows 8 truly preforms as described and demonstrated by Microsoft, it may shift the currently high demand curve for Apple products and bring millions of sales back to Microsoft.
There is a possiblity of there being a shift in the demand curve for Apple products with the launch of Microsoft's tablet and Windows 8, however, this is where we need to consider and take into account the customer loyalty. Even if Microsoft promises a unique 'full PC experience', it is unlikely to lure Apple-fanatics to purchase Microsoft products, for Apple always manages to top the list by launching new desirable products...thus, what impact will this have on the demand-supply curve then?
ReplyDeleteI agree with the idea that Microsoft is going to have a problem with Apple's costumer loyalty and the way all of Apple's products are easily compatible but i think if Microsoft can come up with a system with impressive features that Apple does not have they can possibly convert some Apple fans and possibly cause an increased demand for products operating on Windows 8.
ReplyDeleteI as well agree with Christina. Currently speaking I feel that the reason Apple has so many "loyal" customers is that their product has a certain "coolness" factor to it that Microsoft hasn't been able to achieve. If this new Windows 8 operating system is able to help them in this aspect then I feel that Microsoft will definitely be able to draw some of Apple's customer base.
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