HP hopes that new ideas will allow their consumers to update and expand on the capabilities of their printers. HP's Senior Vice President of their Printing solutions division remarked "that our strategy (is to ensure) that customers gain a real competitive advantage with these devices". HP intend to continue strong sales within it's printer division and believes that their strategy will advance the technology of multifunction printers.
HP has broadened it's printing products beyond everyday consumers. New products are now focused on specific industries. The HP ePrint & Share(2) allows designers, architects, and engineers to access 'large-format plans' through cloud software. Architecture companies love the new idea. "Using the HP ePrint & Share mobile application while we are on the go is a very powerful tool for us to communicate with all parties involved in a project, ensuring that the plans we are working from are the most current and keeping the design process flowing smoothly and efficiently" says Matias del Campo of SPAN architecture and design. If HP continues to hear responses like that from companies in specific industries they may have tapped into a niche market.
http://www.marketwatch.com/story/hp-achieves-position-as-a-leader-in-annual-magic-quadrant-report-for-mfps-and-printers-2011-10-26
http://www.marketwatch.com/story/hp-brings-large-format-printing-to-design-professionals-on-the-go-with-new-mobile-application-2011-10-20
I like how HP is targeting professionals like engineers and architects by supplying them with more reliable products in order to gain customer loyalty and remain competitive in the market. This can also be said to be a part of innovative thinking.
ReplyDeleteI've been monitoring HP recently after hearing of a slight turn around in their fall. Now that they are back on the rise, it will be interesting to see how they match up against Apple who seems to be sliding down as well.
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