With new technologies and functions being released every year, it is safe to say there is still plenty of room for innovation within the computer hardware and software industry. Leading companies constantly compete and race to develop, produce, and distribute the most high-tech and revolutionary products. Apple has unquestionably led the industry with consumer best sellers such as the IPod, IPhone, and IPad. The industry’s function has gone from simply producing quality products, to being the first to release new ground breaking technology. While slower companies may retain some profits playing catch-up, the most innovative companies will lead the industry with billions in revenue. Companies promise to make products faster, smarter, and more innovative than anything consumers have ever seen before. Each new and frequent release spurs an excitement across the market, as millions of consumers unquestionably pay to utilize the latest technology, and stay in the loop. Recently, Apple has been experimenting with the idea of 3-D technology and implementing it within its highly successful IDevices.
A patent filed by Apple in mid 2010, indicates that the company could be working on an “integrated projector” that would “incorporate physical gestures as a method to manipulate a projected image. Essentially, consumers would be able to move and control functions of their IDevices such as icons and media files from across the room, using 3-D gestures. It is patents and ideas such as this that exemplify the endless potential for innovation within the industry. I believe strongly that the industry will never stop advancing developing technologies beyond our current comprehension. Companies of all sizes will continue to employ the basic concepts of entrepreneurship, taking risks on innovative, original ideas, with the hopes of hitting it big.
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