To many the very mention of the computer hardware and software industry brings thought to US based companies such as Apple, IBM and Microsoft. However, across the globe non-US based companies are quickly growing, expanding and becoming a more dominate force within the industry. One such company is the Japanese based Fujitsu Group. While Fujitsu has been in operation since 1935, it holds relatively low brand awareness to consumers in countries such as the US. Although its brand recognition may not be as high as companies such as Apple or IBM, Fujitsu has rapidly become a key player within the industry. As of 2008, Fujitsu was the third largest IT services provider in the world and the largest in Japan. The companies 172,000 employees brought in a profit of 55 billion dollars at the end of the 2011 fiscal year, from sales and serves provided to over 70 countries. Additionally, Fujitsu has become involved in joint ventures with companies based in prominent countries such as the UK and Germany. The company's latest strategic alliance with Microsoft has increased its influence within the US; which may pose difficult challenges to Fujitsu's top global competitor, IBM.
Personally, I feel that Fujitsu will continue to become a more and more powerful force within the industry. Throughout its history the company has made tremendous strides with technology innovation that have dominated the market in both Japan and around the globe. These strides will only continue to occur as Fujitsu tapes into lucrative foreign markets through joint ventures and strategic alliances. The companies current strategic alliance with Microsoft caught my attention and leads me to believe that Fujitsu will become larger player in both the US and the world
I definitely think that synergy through organic growth will be their key to success. I want to see what occurs in the next 5 years or so, whether or not things change, regarding the position of key players in the industry.
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