Corporate competition is a driving factor of all major industries. Competition allows companies to create superior products, offer better services and innovate all merchandise lines continuously. The Computer Software and Hardware industry is a prime example of a line of trade that experiences cut throat competition and extremely high demand. While all companies offer new and advanced technology, each respective brand works constantly to differentiate themselves. Specifically, focusing on offering cutting edge technology that’s high in demand by a consumer base with even higher expectations for the products they purchase.
Apple has created a brand that is synonymous with creativity and simplicity. Apple’s product lines, that have revolutionized a plethora of industries. have a focus on the ‘little things’. Apple computers offer applications such as Launch Pad and Mission Control that provide an easy, graphically pleasing approach to help organize an individual’s use of the personal computer. In the 1990’s, Apple changed the industry forever by launching the first clickable computing system. Since then, they have found ways to make technology more functional. In the present day, products such as the iPad and iPhone allow for portable computing and the ability to carry technology, with the ability of a personal computer, in ones own pocket. Apple’s branding has successfully distinguished the company as a leader in Computer Software industry.
PC brands have worked hard to focus the branding of their products towards a business based consumer. Computer firms such as Dell and HP strive to offer software that allows for quick and efficient data entry and fantastic word processing. PC owners also enjoy great gaming abilities which many computer based game users cannot find with Macintosh computers. The distinction between Mac and PC products has single handedly divided an industry and sent firms striving to find a unique identity for their line of products. Brands that do not keep updated on the advancements of technology often find themselves left behind by the consumer market. Dell is such a firm that has experience this reality of the industry. In 2006 Dell controlled over 15% of the market share for PC members. As of 2010 that amount has decreased to about 12% and many believe it is due to lack of advancement in their technology.
http://www.gartner.com/it/page.jsp?id=1519417
http://www.switched.com/2008/08/06/mac-vs-pc-6/
I really like that you mentioned product differentiation. As many of the companies within our industry produce very similar products, I think this factor will play a significant role in helping us determine which company we choose to support.
ReplyDeleteI agree with Adam. Product differentiation does play a major role in determining the firms market position and market share. However, do you think that there may be other strategies that can be used in order to increase customer base for some companies? For example, improving or further enhancing the product portfolio?
ReplyDeleteNida brings up a good point, I think expanding or enhancing a company's product portfolio could be a good strategy for increasing profit and gaining market share but also I agree with Adam that product differentiation is what ultimately convinces consumers to buy one product over another and should be a consideration in what company we choose to support.
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