Recent Consumer Behavior Trends Influencing the Industry

IFA- Berlin is the world’s largest trade show focused on consumer electronics. This year’s show was held from September 2-7 in Germany and Euromonitor International, a market research company, identified four of the main trends in global consumer electronics in 2011. The first is the growing middle class, which has become a focus for companies to advertise to because of more single and/or working parents and a willingness of the middle class to reward themselves for hard work. The second trend in companies catering to consumers is a global increase in woman in the workforce in need of electronics. In the past companies would appeal to the female demographic by making their product available in colors such as pink or red but companies are now catering to more than just a more feminine color scheme. One tablet by Samsung makes their product more user friendly for woman with long fingernails by including a stylus for text applications. the third trend is that companies are ignoring the elderly as a demographic to focus on because even in the most developed sections of the world the elderly take up at most 18% of sales. The trend of ignoring the elderly demographic could end up hurting some companies because in places like India and China the elderly take up a large chunk of the population that companies could be alienating. The fourth trend that could help companies is the increasing amount of the global population that views mobile devices as a necessity and companies are focusing on the connected population and developing markets.

source:http://www.portal.euromonitor.com/Portal/Pages/Search/SearchResultsList.aspx